Explore the latest happenings at Cracker Barrel, including news, updates, and insights into the retail restaurant chain that ...

With the release of yet another toasted barrel whiskey, it might help to know what a toasted barrel whiskey is. Where a char is a 40 to 60 second burn of the interior of a barrel, a toast is, well, a ...

Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and ...

Cracker Barrel's attempt to rebrand its corporate logo spurred a viral backlash, prompting the company to backtrack. It occurred as the company's leaders were attempting to address the restaurant ...

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime ...