In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen ...
Walmart's retail media division has two new pathways for brands to access CTV and omnichannel programmatic inventory. CTV has ...
Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience ...
Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything ...
TV News Check on MSN
Metaprofile rolls out MetaADS for scene-level contextual ad targeting in CTV
Metaprofile rolled out metaADS, an AI contextual ad placement engine that analyzes dialogue and narrative structure to flag high-value ad moments in films and TV, producing scene-level metadata for ...
The new offering combines Pinterest's first-party user data with tvScientific’s advertising technology, enabling campaigns to ...
The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition ...
Walmart Connect is introducing two additional ways to streamline and scale connected TV (CTV) activation: Connect Select, a ...
Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount ...
The 'IAS Total TV' provides aggregated data on genre, rating, language, shows and programs across Disney, NBCUniversal, ...
Discover how Mattel transformed video ads into shoppable experiences, driving sales and engagement with innovative, ...
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