App discovery company Appsfire launched its OpenUDID initiative, intended to provide developers with common tools to track iOS application usage after Apple’s decision to discontinue support for its ...

After initial skirmishes, the battle for a UDID replacement is hotting up. There are general tribal masses who have swapped UDIDs, now tracking app downloads and installs using MAC addresses. More ...

Citing what it brands as 'App Store inertia' partically caused by a seasonal summertime slump, mobile marketing app firm Fiksu claims daily downloads on Apple's platform still hit a 2012 high in May.