More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Not long ago, I was talking with a leadership team about communications strategy when someone interrupted and said, “Isn’t ...

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We’re all consumers so we’re familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...

SOMERVILLE, Mass.--(BUSINESS WIRE)--For the last century, Grossman Marketing Group developed a reputation for its expertise in assisting their clients’ with their marketing initiatives. Today, ...