Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both? If there were any sizzle about Tripadvisor in recent years, it came from its ...
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This Quebec Tourism ad has Americans crying, and booking flights without thinking twice
Quebec tourism ad leaves Americans in tears as "Let Go. In Quebec." sparks emotional travel trend- A quiet snowfall. A tender voice. A peaceful street in old Quebec. It’s not a movie—it’s a tourism ad ...
Tripadvisor and Viator, or at least the creative department, have a sense of humor — and it is effective. Tripadvisor's national ad campaign touting its Viator tours and activities brand includes a ...
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