If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially if you have a movie or series to promote. AI-driven eye-tracking tech is ...

In this week’s Tech Tuesday, our partners at UF Innovate and SCAD Media spotlight eye-tracking technology from the University ...

A pattern of distorted lines is visible as a reflection in this close-up view of a human eye. By observing the deformation of illumination patterns reflected off the eye's surface, researchers in ...

Eye tracking has emerged as a pivotal tool in modern surgical training and performance evaluation. By capturing detailed information about where and how surgeons direct their visual attention, ...

With the release of iOS 18 and iPadOS 18, Apple introduced eye tracking, an accessibility feature designed to enhance device usability. This hands-free navigation tool allows you to control your ...

Research published last week in Cell Reports Physical Science reports a breakthrough in eye-tracking contact lens technology and general low-power energy harvesting. It's not going to be the basis of ...