Synthetic data startup Electric Twin has produced a synthetic audience tool with The Times using the newspaper’s first-party ...

Research business Sago has added a new participant verification process to its platform to help strengthen its approach to ...

Audience measurement and data firm Nielsen has added a tool to help marketers and agencies gain insights into media campaign ...

Preliminary findings from a European Commission investigation have found that Instagram and Facebook have failed to ...

Shaun Dix, global leader, creative excellence, at Ipsos, said the addition of AI moderation to CreativeLabs would help ...

UK advertising investment rose by 6.4% year-on-year in 2025, reaching a total of £46.7bn, according to the latest data from ...

Research firm Nielsen has partnered with technology and services business Triton Digital to increase its access to insights ...

Research firm Nielsen has partnered with technology and services business Triton Digital to increase its access to insights ...

UK - Confidence among businesses decreased in April, according to the Business Barometer survey by Lloyds Bank.

Public optimism has declined in recent years, but there is now more polarisation in the optimism levels of different ...

Healthcare insight company KJT has appointed Jason Solack as senior vice-president of operations. Solack will lead ...

Independent social research agency IFF Research has appointed four new research directors amid a series of staff promotions ...