In the ‘Drive to Survive’ era, F1 is the hottest sporting ticket in town. So why doesn’t motorsport legend BMW have an entry? Formula 1 is in rude commercial health. This year, the grid will contain ...
BMW has responded with great sorrow to the fatal accident of Juha Miettinen, the driver who competed for the German brand.  "Heartbreaking news from the Nurburgring. We are shocked and deeply ...
LONDON, Sept 15 (Reuters) - BMW has agreed to sell its Formula One team to Swiss-based Qadbak Investments, the Munich carmaker said on Tuesday. "The contract was signed today," BMW said in a statement ...
All creative, planning and media were all developed by the standalone division, part of Carat, according to Roy Tan, MD of Carat Malaysia. "Though Carat is BMW's agency of record, for this campaign we ...