Claire's is launching a sweeping rebrand aimed at winning over Gen Alpha — offering an early look at how retailers are ...

When it comes to Gen Alpha slang, most of it is a bit of a headscratcher. There’s “chicken banana,” “skibidi toilet” and ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced ...

Crocs have stayed firmly in rotation with Gen Z and Gen Alpha for one simple reason. They work for everyday life. Right now, ...

I'm a millennial mom who started using slang with my Gen Alpha kids. After the initial shock, it brought us closer together.

A Nielsen Gracenote study finds Gen Alpha is leading adoption of AI chatbots for TV and movie recommendations, surpassing traditional guides and search engines. While AI is preferred for complex, ...

If your child has recently called someone a “choppleganger” or you’ve overheard the word floating around on TikTok, YouTube or in group chats, you’re not alone. The playful term has started popping up ...

Millennials had internet at home like no other generation. It was slow and unsupervised, but they did the best with what they ...

It’s important for retailers to get a better handle on this young generation’s unique attributes and evolving behaviors. That’s what I said in my 2018 DSN Column focusing on the importance of the ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...